Super Bowl Ads Fetch Top Dollar Again, A Little Controversy Thrown in ... No extra Charge.

Once again this year the asking price for a Super Bowl 30 second spot is in the stratosphere. While down slightly from last year’s average of $3 million, this years average of between $2.6 – $2.8 million is still the most expensive advertising on television. A far cry from Super Bowl I in 1967 when the Kansas City Chiefs faced the Green Bay Packers and the cost of a 30 second commercial was just $37,500.  The claim by CBS that a Super Bowl spot captures a larger audience than 250 regular TV commercials must be a good selling point, because inventory is almost sold out with beer giant Anheuser- Busch buying the most, at a five full minutes worth.

Long the playing field of only big auto, insurance and beverage marketers, a surprising entry onto this year’s roster is a spot from Dr. James Dobson’s Focus On The Family. Some controversy surrounding a spot from Audi has been filling the social media space and there is always speculation as to which ad will be the funniest or capture the most water cooler conversation on Monday.

Here is the ad schedule so far and a  list of spending and audience stats  from the first to most recent Super Bowl.

• Anheuser-Busch InBev
  • Bud Light Super Bowl Commercial 2010 Light
  • Bud Light Super Bowl Commercial 2010 Stranded
  • Bud Light Super Bowl Commercial 2010 Book Club
  • Bud Light Super Bowl Commercial 2010 Voice Box
  • Budweiser Super Bowl Commercial 2010 Bridge
  • Budweiser Super Bowl Commercial 2010 Payment
  • Michelob ULTRA Super Bowl Commercial 2010 Little Bumps (Lance Armstrong)
  • SELECT 55 Super Bowl Commercial 2010 Ice Bottle
• Audi Super Bowl Commercial 2010
• Boost Mobile Super Bowl Commercial 2010
• Bridgestone Super Bowl Commercials 2010
  • Bridgestone Super Bowl Commercial 2010 Whale of a Tale
  • Bridgestone Super Bowl Commercial 2010 Your Tires or Your Life
• CareerBuilder Super Bowl Commercial 2010
• Census Super Bowl Commercial 2010
• Coca-Cola Super Bowl Commercials 2010
  • Coke Super Bowl Commercial 2010 Hard Times (The Simpsons)
  • Coke Super Bowl Commercial 2010 Sleepwalker
• Denny’s Super Bowl Commercial 2010
• Diamond Foods Pop Secret Super Bowl Commercial 2010
• Dodge Super Bowl Commercial 2010
• Doritos Super Bowl Commercials 2010
• Dove Super Bowl Commercial 2010
• Dr Pepper Super Bowl Commercial 2010
• EA Super Bowl Commercial 2010
• E-Trade Super Bowl Commercial 2010
• Flo TV Super Bowl Commercial 2010
• Focus On The Family Super Bowl Commercial 2010
• GoDaddy Super Bowl Commercial 2010
• HomeAway Super Bowl Commercial 2010
• HP Super Bowl Commercial 2010
• Hyundai Super Bowl Commercial 2010
• Intel Super Bowl Commercial 2010
• kgb Super Bowl Commercial 2010
• Kia Super Bowl Commercial 2010
• Miller High Life Super Bowl Commercial 2010
• Monster Super Bowl Commercial 2010
• Motorola Super Bowl Commercial 2010
• Snickers Super Bowl Commercial 2010
• Teleflora Super Bowl Commercial 2010
• tru TV Super Bowl Commercial 2010
• Universal Orlando Harry Potter Super Bowl Commercial 2010
• Vizio Super Bowl Commercial 2010
• Volkswagen Super Bowl Commercial 2010

[Via http://mediacorpdrtv.wordpress.com]

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