Monday, February 22, 2010

Audi goes green with a touch of humor

I know this ad isn’t new but I just came across it today.

Usually, I find a lack of humor regarding “go green” commercials. They often take it too seriously, and miss the ” wow that is a cool commercial”-effect. Saying that, of course I understand that protecting the environment is a serious affair and is vital for the entire humanity.

I, personally, think that humor can be a great way to communicate important issues, if accurately used.

This commercial might not make you stop wasting water or switch to paper grocery bags, but it might change the vision you can have of a “green” car.

[Via http://newmarketingtrends.wordpress.com]

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